blog, Business, Professionalism Caitlin Shogren blog, Business, Professionalism Caitlin Shogren

10 Lessons learned in 2020 that helped grow my small business

Despite the unexpected, I found that I could grow my business, especially when it came to my marketing strategy and how to engage with other business owners and professionals.

No matter how I hope you were able to grow your small business during 2020. Here are a few of the lessons I learned throughout the year and how it expanded my business.

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Business, blog, Graphic Design Caitlin Shogren Business, blog, Graphic Design Caitlin Shogren

Are business cards dead? — How to design a custom business card

When’s the last time you needed your business card or, better yet, received a business card?

Your business card should direct your contacts where you want them to go.

Gone are the days where your business card can make an impact solely with your address, email, and phone number. You need to show your network what they should be doing with your information and how it will help them.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

Should you participate in share-for-share posts in Facebook to gain traffic for your blog?

Share-for-share Facebook posts helped me a lot when I first started out and needed guidance as I learned how to start my blog. After a month or two and working through CREATE An Intensive Biz Playbook & Planner: Scale Your Online Business, Create Explosive Growth and Build a Brand You Crave, I was able to rely on my own marketing strategies to make my blog visible and marketable for my target audience.

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