Blank Slate Pottery became a vision for Simon and Hamish after researching the number of chemicals that go into the process of glazing pottery products on the shelves of big-name department stores. To offset this phenomenon, the duo created a product line that produced natural, eco-friendly dinnerware for those wanting a straight-from-nature eating experience off their plate.
Ideal Audience Personas
Donna
Donna is a military wife with two children young children. After a few health concerns with her youngest child, she’s made the committment to be as organic and unprocessed in her lifestyle as possible. From finding fresh and organic produce or natural fibered clothing, Donna tends to research everything that comes into contact with her family. While she’s researching, she’s also running around after her' children’s and family’s activities. She needs something that will be durable and withstand any moves that might happen with her husband’s profession.
Anthony
Anthony is a new college grad who wants to live as eco-friendly as possible. He’s committed to finding environmentally resourced products for his lifestyle and supporting small businesses in the process. As a new college graduate, Anthony is unsure where he might be headed, but as a photographer, he believes that he will be on the road fairly often. He might need a simplistic set of essentials for the foreseeable future before setting down roots anywhere.
“Creating natural ceramics for our community to have the most organic dining experience with your loved ones.”
Brand Voice
The potters behind Blank Slate Pottery think long and hard about what goes into each creation that comes out of their shop. They understand that their products will be fundamental objects at your family’s dinner table for years to come. Each product should be environmentally and organically sustainable for your family to use and create a lasting impact that will keep your loved ones safe and happy around the dinner table.
Brand Values
Ecological
Benevolence
Fundamental
Marketing Pillars + Platforms
Materials
Community information campaign on Pinterest about the materials used on the products.
Products
Instagram promotions for clients to see the progress and new products in the workshop.
Recipes
A vegan cooking podcast on Spotify that promotes healthy, organic, and natural lifestyle habits.
Lifestyle
Sharing with customers the everyday lifestyle impacts products on Facebook.
Brand Identity
Blank Slate Pottery keeps a modern and minimal vibe with its products to keep a natural and simplistic look. Instead of reflecting the earthier aspects seen in many vegan and organic enterprises, Simon and Hamish decided to use a more natural time cycle when thinking about their color palette. They thought the bright colors were a great draw for attracting their clients without being off-putting.
