blog, Business Caitlin Shogren blog, Business Caitlin Shogren

CREATE: How to move your ideal client through the marketing strategy customer ladder

I found out more about the Marketing Strategy Customer ladder while reading and completing CREATE An Intensive Biz Playbook & Planner: Scale Your Online Business, Create Explosive Growth and Build a Brand You Crave’s section on marketing strategy.

As a business owner, you will have to determine how you will reach out and market your company to each level of these customers.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

New ideas and tips to create your business' content marketing strategy for Generation Z

Content is king in many businesses. Content helps readers establish a connection through stories, personal relations, and establishes a visual. Generation Z especially enjoys videos, story-telling, and personal touches in marketing materials aimed towards their generation. You should stay authentic and inclusive on an individualistic level compared to marketing towards a more generic target.

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