blog, Business Caitlin Shogren blog, Business Caitlin Shogren

(Work)Book Review: CREATE

Over the last few weeks of the year, I've been reading and working through much of Meera Kothand's CREATE. It's been much easier to determine who my target audience is, my marketing strategies towards my target audience, and goals that I'm hoping to achieve for and through my business start-up.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

New ideas and tips to create your business' content marketing strategy for Generation Z

Content is king in many businesses. Content helps readers establish a connection through stories, personal relations, and establishes a visual. Generation Z especially enjoys videos, story-telling, and personal touches in marketing materials aimed towards their generation. You should stay authentic and inclusive on an individualistic level compared to marketing towards a more generic target.

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