blog, Business, Entrepreneurship Caitlin Shogren blog, Business, Entrepreneurship Caitlin Shogren

What should you include in your new small business plan? Plus: A free template!

Starting a small business in the new year of 2021 can be exciting. It can also feel daunting with the amount on your to-do list.

There’s a lot to consider for your business start-up.

What is necessary to start your small business, and what’s on your wish list after opening day?

Here’s my list of necessities to have ready for the launch of your small business.

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blog, Business, Professionalism Caitlin Shogren blog, Business, Professionalism Caitlin Shogren

10 Lessons learned in 2020 that helped grow my small business

Despite the unexpected, I found that I could grow my business, especially when it came to my marketing strategy and how to engage with other business owners and professionals.

No matter how I hope you were able to grow your small business during 2020. Here are a few of the lessons I learned throughout the year and how it expanded my business.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

CREATE: How to overcome your fears and shortcomings in your small business

Since so many people have been facing furloughs or lay-offs, I’ve also seen many people taking the plunge of opening their own business. Most people are looking to replace their income while others are hoping to cushion any fallout they might experience in the future.

While many job hunters are taking the leap, many are also nervous about delving into the new environment.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

CREATE: Find your 'Zone of Genius' and use it to appeal to your target audience

So you’ve found your niche and target audience for your business start-up. Now, how do you use your target audience to flock to your products?

Of course, they’ll just know you have a great product for them and you’ll be an instant success.

Wrong.

By reading Meera Kothand’s section on finding your Zone of Genius, I was able to create a better-branded message that can appeal to my target audience.

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