blog, Business Caitlin Shogren blog, Business Caitlin Shogren

Book Review: She Means Business

I started reading She Means Business around my birthday. Living dangerously, I bought a few books for my birthday back in October, and She Means Business made the cut and into my cart.

I initially was excited to start this book. I’d heard a few recommendations to read She Means Business and wanted to know what the fuss was about the book. Overall, She Means Business didn’t disappoint.

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blog, Business, Entrepreneurship Caitlin Shogren blog, Business, Entrepreneurship Caitlin Shogren

Black Friday deals that will help business owners grow their small business

Black Friday always signals the time for deals that can help money-pinching business owners in their quest to grow their business.

Even if you do not have to money-pinch this Black Friday season, these deals will help you grow your business and audience. From legal to marketing, you can find something that will help your business thrive in the new year.

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blog, Business, Entrepreneurship Caitlin Shogren blog, Business, Entrepreneurship Caitlin Shogren

My 5 tips on when to ask for help to grow your small business

It can be challenging to admit that you need help. You don’t have to be declining in your business to admit it either.

There are more than enough reasons to feel stuck in your small business and realize that you need it to grow.

Asking for help will help your business grow, both to your potential customers and showcase your expertise.

Here are my five tips on when to ask for help when growing your small business.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

How I chose my brand colors color palette for my small business

Colors have become my kryptonite over the last few weeks. I would choose some brand colors and color palette but not sure if it represented me and my small business. It went like this for a few weeks.

I finally had enough and chose my colors but I’ll let you in on a secret: I had help.

Along with the help my mentor provided me here are some of the ways I was able to finally decide on my few brand colors color palette for my small business.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

How to choose a color palette for your small business' brand on your website

I’ve been playing with a lot of color combinations lately. From forming my color scheme to creating others, I’ve needed to visualize ways a color scheme would look across multiple platforms, including a website.

With some help from colormind.com, I’ve been solidifying color palettes. While it might not give you a full range color palette, you can still methodically plan out how you can use your color scheme or find one you like with Colormind’s UI Bootstrap tool.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

What are the best items and programs to invest in during Black Friday for small business owners?

What do you look forward to when Black Friday deals come around? Are you looking at how you can save? How about how you can grow your small business?

No matter what the end goal is, here are five things that I look forward to when Black Friday deals run-around for small businesses to take advantage of during the holidays.

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