blog, Business Caitlin Shogren blog, Business Caitlin Shogren

7 Color scheme tools to develop an accessible brand identity for your small business

I struggled with finding the right color scheme for my business. It can be overwhelming and stressful to find the right fit for your business and be conscious of accessibility and personality concerns.

I know most businesses are all about creating better websites for your customers and converting them, but these tools can also help you make other digital or print projects for your clients.

Take a look at some of the color scheme tools to find the best option for your small business.

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blog, Business, Entrepreneurship Caitlin Shogren blog, Business, Entrepreneurship Caitlin Shogren

3 Ideas for an inspirational quote board to develop your small business' brand identity

My experience branding has mainly been on the design side of things: logos, colors, fonts, etc. With Elisabeth’s approach, I started with an aesthetic about my brand, rather than on technical formalities.

Over the next 24-hours, it made me question a few other reasons why it was essential to find new ideas when making an inspirational quote board.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

CREATE: How to overcome your fears and shortcomings in your small business

Since so many people have been facing furloughs or lay-offs, I’ve also seen many people taking the plunge of opening their own business. Most people are looking to replace their income while others are hoping to cushion any fallout they might experience in the future.

While many job hunters are taking the leap, many are also nervous about delving into the new environment.

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Business, blog, Graphic Design Caitlin Shogren Business, blog, Graphic Design Caitlin Shogren

Why I choose moo.com for my creative business materials

It wasn’t until I received my first set of business cards and my name tag that I felt official in my new position.

You can say I had acclimated to my desk amicably. My coworkers were great and my boss was helpful as well as reassuring. I was on the payroll. There’s nothing to say that I wasn’t official in my new position.

But having those small, little tokens that helped you be visually a part of the company you’re connected to, helped me associate with the company.

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