Business, Lifestyle Caitlin Shogren Business, Lifestyle Caitlin Shogren

Why I needed to take a break from my small business, and why you should too.

I needed to take a break with my small business so I could come back to a small business that I wanted to continue. Especially with the events of the past year, I had to stop and consider how to take a break that would grow my small business.

Over the last two months, I’ve done a lot of thinking, learning, and soul searching about what I’d like to do with my small business and how to reach my target audience.

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blog, Business, Entrepreneurship Caitlin Shogren blog, Business, Entrepreneurship Caitlin Shogren

What should you include in your new small business plan? Plus: A free template!

Starting a small business in the new year of 2021 can be exciting. It can also feel daunting with the amount on your to-do list.

There’s a lot to consider for your business start-up.

What is necessary to start your small business, and what’s on your wish list after opening day?

Here’s my list of necessities to have ready for the launch of your small business.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

UPDATE: How I'm accomplishing my small business goals for the new year

2020 has been troublesome for many, and we didn’t even start most of our goals. It seemed like a game of hot potato as we juggled responsibilities with our dreams.

At the end of last year, I set a few goals I wanted to tackle regarding my small business. I was able to address them all this year (amazingly), but I am not finished with any of them by any means. So, here’s what I’ve done to make sure I’m successful with my small business goals and how you can be too!

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blog, Business, Entrepreneurship Caitlin Shogren blog, Business, Entrepreneurship Caitlin Shogren

Small business ideas and goals for entrepreneurs in 2021

With 2021 fastly approaching, there are so many small business ideas that you can still compile for the new year.

These small business ideas can help you leverage your business to a wider audience as well as build stronger trust with your customers. Here are a few of the ideas that I hope to incorporate into my business throughout 2021 as a female entrepreneur.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

CREATE: How to overcome your fears and shortcomings in your small business

Since so many people have been facing furloughs or lay-offs, I’ve also seen many people taking the plunge of opening their own business. Most people are looking to replace their income while others are hoping to cushion any fallout they might experience in the future.

While many job hunters are taking the leap, many are also nervous about delving into the new environment.

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Business, blog, Professionalism Caitlin Shogren Business, blog, Professionalism Caitlin Shogren

What qualities should you think about for your ideal client?

When working on defining your target audience, you should be thinking about one person. If you were able to pluck one individual from your target audience that would use your product or service, what would that person look like? What would they do? What do they want from your business?

Here are a few questions to ask yourself when determining your ideal client.

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