(Work)Book Review: CREATE
Over the last few weeks of the year, I've been reading and working through much of Meera Kothand's CREATE. It's been much easier to determine who my target audience is, my marketing strategies towards my target audience, and goals that I'm hoping to achieve for and through my business start-up.
Squarespace vs. Wordpress: The best web development platform for your start-up business
There is a big debate about whether you should use Squarespace or Wordpress or other web development platforms to design and manage your website and blog.
After sifting through other website platforms, like Blogger and Wix, I ended up sticking with Squarespace rather than Wordpress. Here’s why.
Should you participate in share-for-share posts in Facebook to gain traffic for your blog?
Share-for-share Facebook posts helped me a lot when I first started out and needed guidance as I learned how to start my blog. After a month or two and working through CREATE An Intensive Biz Playbook & Planner: Scale Your Online Business, Create Explosive Growth and Build a Brand You Crave, I was able to rely on my own marketing strategies to make my blog visible and marketable for my target audience.
Best email marketing strategies to market to Generation Z
Most people view their email on a daily basis. The same goes for Generation Z.
If you’re thinking you have no idea about what to do with or how to start your email marketing strategy, here are a few marketing tips you can use to appeal to your Generation Z market.
Best reading patterns for websites and graphic design for Generation Z markets
Different reading patterns have different effects for different audiences. The F Reading Pattern is one of the favorites for Generation Z, but the Z Reading Pattern and the Layered Cake Reading Pattern are proven and effective web page design strategies, as explained in Eye Tracking in User Experience Design.
New ideas and tips to create your business' content marketing strategy for Generation Z
Content is king in many businesses. Content helps readers establish a connection through stories, personal relations, and establishes a visual. Generation Z especially enjoys videos, story-telling, and personal touches in marketing materials aimed towards their generation. You should stay authentic and inclusive on an individualistic level compared to marketing towards a more generic target.
Soft skills are highly desired in today’s professional industries.
Many work environments look for hard and technically learned skill sets but soft skills tend to hold more power over positions. It’s important to know hard skills, like Adobe Creative Suite or book-keeping software, but your soft skills show how you work with others, whether that be a client or a coworker.