Business, blog Caitlin Shogren Business, blog Caitlin Shogren

CREATE: How to overcome your fears and shortcomings in your small business

Since so many people have been facing furloughs or lay-offs, I’ve also seen many people taking the plunge of opening their own business. Most people are looking to replace their income while others are hoping to cushion any fallout they might experience in the future.

While many job hunters are taking the leap, many are also nervous about delving into the new environment.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

Job search websites and tips to help you scale your small business or freelance career

Finding potential clients and jobs seemed so daunting when I first started my small business. It still is daunting, but it helps to know where to look for leads and inspiration.

Each job search site has its pros and cons, as does every site. When looking for work to sustain your freelance career or small business, these job search websites can help you in more ways than finding possible jobs, despite that being the main course of action.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

Should you be bartering and trading services to start your small business?

“Would you be willing to trade?”

Many people trade or barter for expertise, a good deal, or they are just starting out. And there’s no reason why you should totally dismiss all trade and barter deals as a new business owner.

Bartering and trading your services is totally up to you as a new business owner, but here are a few reasons why you should consider them and tips on how to handle them.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

How to know when it's time to let a client go

One day, have the ideal client that you pictured on the day you decided to start your business. Until that day comes, you might have to make the decision, as a business owner, to let a client go a few times. Sometimes, you’ve just grown as a small business and you need to let a more ideal business take over.

Here are a few reasons I or other small business owners have had to let clients go.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

5 Resources to include in your small business' client goodbye packet

You might think you are done when you submit a final project file to your client.

I was in the same boat. I would send a thank you note within an email with the final product and think my transaction was complete. But I wanted to make a longer and more personal connection to my clients.

Here are five must-haves to include in your own client goodbye packet to make a lasting impression on your customers.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

7 Items to include in your client onboarding packet to explain your creative process

Providing your customer with a clear client onboarding packet or checklist is helpful to both you as a small business owner and for your new client.

Lots of business owners don’t know where or how to start their client onboarding packet, however. Here are 7 items to include in your client onboarding process and how to convey each part of your checklist to your client.

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