Brand Color Palette Guide

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A brand color scheme is not the end-all-be-all for your brand identity. There are so many brands that have changed things over the years. Especially now that we are in a digital age, brands can change colors easily. Even when you keep primary colors the same, your supporting colors can change the whole aesthetic.

Here's a few ways I've selected color palettes for brands, including my own.

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A brand color scheme is not the end-all-be-all for your brand identity. There are so many brands that have changed things over the years. Especially now that we are in a digital age, brands can change colors easily. Even when you keep primary colors the same, your supporting colors can change the whole aesthetic.

Here's a few ways I've selected color palettes for brands, including my own.

A brand color scheme is not the end-all-be-all for your brand identity. There are so many brands that have changed things over the years. Especially now that we are in a digital age, brands can change colors easily. Even when you keep primary colors the same, your supporting colors can change the whole aesthetic.

Here's a few ways I've selected color palettes for brands, including my own.