blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

How I chose my brand colors color palette for my small business

Colors have become my kryptonite over the last few weeks. I would choose some brand colors and color palette but not sure if it represented me and my small business. It went like this for a few weeks.

I finally had enough and chose my colors but I’ll let you in on a secret: I had help.

Along with the help my mentor provided me here are some of the ways I was able to finally decide on my few brand colors color palette for my small business.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

How to choose a color palette for your small business' brand on your website

I’ve been playing with a lot of color combinations lately. From forming my color scheme to creating others, I’ve needed to visualize ways a color scheme would look across multiple platforms, including a website.

With some help from colormind.com, I’ve been solidifying color palettes. While it might not give you a full range color palette, you can still methodically plan out how you can use your color scheme or find one you like with Colormind’s UI Bootstrap tool.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

5 Color palettes to create a color scheme for your business start-up

These color palettes should help you, not limit you in your color schemes. While these color palettes give you a set of rules to follow, they also help you narrow down how your target audience will identify your brand.

Each color palette has its way of presenting a brand.

Here are five color palettes that can strengthen your brand color scheme.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to create design templates in Adobe Illustrator and why it supports your brand identity

When it comes to design templates, I believe they can help small businesses when they are used in the right context. If you are creating and designing quality, individual work, your business can improve with consistent template designs in their brand identity.

Here are a few ways I’ve created processes to design template designs in Adobe Illustrator as well as a few ways I use my design templates for my business.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

How a logo design checklist can help your business start-up's brand identity

Logo designs can be tricky to nail if you’re trying to do it yourself. You might know you really like a certain font or have your brand colors picked out, even a name to go with them.

If you’re certain you want to create a logo design yourself, try to understand some of these points to create a memorable and functional logo design for your business start-up in this logo design checklist.

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