What should you include in your new small business plan? Plus: A free template!
Starting a small business in the new year of 2021 can be exciting. It can also feel daunting with the amount on your to-do list.
There’s a lot to consider for your business start-up.
What is necessary to start your small business, and what’s on your wish list after opening day?
Here’s my list of necessities to have ready for the launch of your small business.
What qualities should you think about for your ideal client?
When working on defining your target audience, you should be thinking about one person. If you were able to pluck one individual from your target audience that would use your product or service, what would that person look like? What would they do? What do they want from your business?
Here are a few questions to ask yourself when determining your ideal client.
CREATE: How to make a clear and cohesive digital presence for your small business
I’ve always been encouraged by professors to have a digital presence. When I was attending and starting my classes at the University of Missouri, I was constantly told about the importance of having a presence on various social media and web platforms. It wasn’t enough to have experience. My experience needed to be broadcasted and promoted well for my peers and supervisors to take notice.
CREATE: How to move your ideal client through the marketing strategy customer ladder
I found out more about the Marketing Strategy Customer ladder while reading and completing CREATE An Intensive Biz Playbook & Planner: Scale Your Online Business, Create Explosive Growth and Build a Brand You Crave’s section on marketing strategy.
As a business owner, you will have to determine how you will reach out and market your company to each level of these customers.
CREATE: Create a vision board and big goals for your small business start-up
As I’ve been planning my small business throughout the past year, I’ve needed a lot of help navigating and starting my business start-up.
So, I decided I needed my own planner and playbook if I wanted to make money from my small online business.
Goals and plans I'm making for my small business start-up for the new year in 2020
Since my small business is still in the early stages, I’m still developing many of the more basic aspects, like target audience, marketing strategies, and consistent engagement. I’m hoping to nail down many of my small business strategies throughout the new year in 2020.
Soft skills are highly desired in today’s professional industries.
Many work environments look for hard and technically learned skill sets but soft skills tend to hold more power over positions. It’s important to know hard skills, like Adobe Creative Suite or book-keeping software, but your soft skills show how you work with others, whether that be a client or a coworker.