Business, blog Caitlin Shogren Business, blog Caitlin Shogren

CREATE: How to overcome your fears and shortcomings in your small business

Since so many people have been facing furloughs or lay-offs, I’ve also seen many people taking the plunge of opening their own business. Most people are looking to replace their income while others are hoping to cushion any fallout they might experience in the future.

While many job hunters are taking the leap, many are also nervous about delving into the new environment.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

CREATE: Find your 'Zone of Genius' and use it to appeal to your target audience

So you’ve found your niche and target audience for your business start-up. Now, how do you use your target audience to flock to your products?

Of course, they’ll just know you have a great product for them and you’ll be an instant success.

Wrong.

By reading Meera Kothand’s section on finding your Zone of Genius, I was able to create a better-branded message that can appeal to my target audience.

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