CREATE: How to overcome your fears and shortcomings in your small business
Since so many people have been facing furloughs or lay-offs, I’ve also seen many people taking the plunge of opening their own business. Most people are looking to replace their income while others are hoping to cushion any fallout they might experience in the future.
While many job hunters are taking the leap, many are also nervous about delving into the new environment.
CREATE: Find your 'Zone of Genius' and use it to appeal to your target audience
So you’ve found your niche and target audience for your business start-up. Now, how do you use your target audience to flock to your products?
Of course, they’ll just know you have a great product for them and you’ll be an instant success.
Wrong.
By reading Meera Kothand’s section on finding your Zone of Genius, I was able to create a better-branded message that can appeal to my target audience.
Book Review: Stand Out
Are you a struggling designer wondering what your next move should be?
Wherever you are in your design process, you’ll want to check out Denise Anderson’s Stand Out.
Success in Business: Tiffany Bekx Photography
Tiffany Bekx created her photography business about 5 years ago and has created a thriving business in Madison, Wisconsin. Read more about her success story.
6 inspirational personal brand identities to follow on Instagram
It’s important to keep your business’s branding consistent across multiple platforms. Look how these 6 Instagram accounts create a stylish visual presence.
Soft skills are highly desired in today’s professional industries.
Many work environments look for hard and technically learned skill sets but soft skills tend to hold more power over positions. It’s important to know hard skills, like Adobe Creative Suite or book-keeping software, but your soft skills show how you work with others, whether that be a client or a coworker.