blog, Business Caitlin Shogren blog, Business Caitlin Shogren

7 Color scheme tools to develop an accessible brand identity for your small business

I struggled with finding the right color scheme for my business. It can be overwhelming and stressful to find the right fit for your business and be conscious of accessibility and personality concerns.

I know most businesses are all about creating better websites for your customers and converting them, but these tools can also help you make other digital or print projects for your clients.

Take a look at some of the color scheme tools to find the best option for your small business.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

5 Color palettes to create a color scheme for your business start-up

These color palettes should help you, not limit you in your color schemes. While these color palettes give you a set of rules to follow, they also help you narrow down how your target audience will identify your brand.

Each color palette has its way of presenting a brand.

Here are five color palettes that can strengthen your brand color scheme.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

7 Ideas on how to create an inspirational vision board for your business start-up

Discovering a new brand identity can be a fun process for many business owners. Graphic designers aren’t the only ones who find it enjoyable to look at color schemes, font pairings, and inspirational stock art.

Many business owners start by creating an inspirational vision board, so here are seven ideas that I think about when creating an inspirational vision board for other business start-ups.

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