blog, Business Caitlin Shogren blog, Business Caitlin Shogren

UPDATE: How I'm accomplishing my small business goals for the new year

2020 has been troublesome for many, and we didn’t even start most of our goals. It seemed like a game of hot potato as we juggled responsibilities with our dreams.

At the end of last year, I set a few goals I wanted to tackle regarding my small business. I was able to address them all this year (amazingly), but I am not finished with any of them by any means. So, here’s what I’ve done to make sure I’m successful with my small business goals and how you can be too!

Read More
blog, Business Caitlin Shogren blog, Business Caitlin Shogren

5 Best Black Friday items to grow your small business for under $50

Black Friday deals are great to invest in for your small business. You might not make a huge purchase, but you can achieve a huge investment regardless of how much you’ve spent.

As a small business owner, especially over the last year, we’ve had to pinch pennies like never before. This Black Friday, you can find the best Black Friday deals for less than $50.

Read More
blog, Business Caitlin Shogren blog, Business Caitlin Shogren

CREATE: How to move your ideal client through the marketing strategy customer ladder

I found out more about the Marketing Strategy Customer ladder while reading and completing CREATE An Intensive Biz Playbook & Planner: Scale Your Online Business, Create Explosive Growth and Build a Brand You Crave’s section on marketing strategy.

As a business owner, you will have to determine how you will reach out and market your company to each level of these customers.

Read More
blog, Business Caitlin Shogren blog, Business Caitlin Shogren

7 Tips for small business start-up goals for the new year in 2020

With the new year approaching, it’s a perfect time to find tips that work for reaching your small business start-up goals. As a new business owner, you can set your focus on as many goals as you want for 2020 and new goals each year after.

Not only is the new year great to set-up new small business goals, but it’s also a great time to reassess your business start-up’s goals.

Read More
Business, blog Caitlin Shogren Business, blog Caitlin Shogren

New ideas and tips to create your business' content marketing strategy for Generation Z

Content is king in many businesses. Content helps readers establish a connection through stories, personal relations, and establishes a visual. Generation Z especially enjoys videos, story-telling, and personal touches in marketing materials aimed towards their generation. You should stay authentic and inclusive on an individualistic level compared to marketing towards a more generic target.

Read More