blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to create design templates in Adobe Illustrator and why it supports your brand identity

When it comes to design templates, I believe they can help small businesses when they are used in the right context. If you are creating and designing quality, individual work, your business can improve with consistent template designs in their brand identity.

Here are a few ways I’ve created processes to design template designs in Adobe Illustrator as well as a few ways I use my design templates for my business.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

What your brand mark design icon should look like for your small business

I’m glad more people are confident enough to work on their business’ brand. It can be a personal process for many business owners, making the process difficult when handing the reins over to a branding expert or a graphic designer.

So, for those of you who are learning or wanting to develop your business’ brand identity as a D.I.Y. project, here are my recommendations for a great brand mark.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to design alternative logos and how they can expand and develop your brand identity

Alternative logos are similar but not the same as a primary logo. Some examples might be that you use an object or animal that many people associate with your brand identity. Others might conceive acronyms or use a founding date or year for alternatives.

Many brands create multiple logos for businesses because it’s easier to reach more people this way.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

4 file types and formats you can create for your logo in Adobe Illustrator

As a creative entrepreneur and business owner, you probably know your file types by now. You know the ones you need, the ones you can use, and the ones that you want to avoid at all costs.

As a graphic designer, you’ll need to be able to tell your clients the type of file formats they’ll need and want for their new business. When you have completed the logo or logos for your client, always provide your client with at least these 4 file types and formats.

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