blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

How a logo design checklist can help your business start-up's brand identity

Logo designs can be tricky to nail if you’re trying to do it yourself. You might know you really like a certain font or have your brand colors picked out, even a name to go with them.

If you’re certain you want to create a logo design yourself, try to understand some of these points to create a memorable and functional logo design for your business start-up in this logo design checklist.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

What your brand mark design icon should look like for your small business

I’m glad more people are confident enough to work on their business’ brand. It can be a personal process for many business owners, making the process difficult when handing the reins over to a branding expert or a graphic designer.

So, for those of you who are learning or wanting to develop your business’ brand identity as a D.I.Y. project, here are my recommendations for a great brand mark.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to design alternative logos and how they can expand and develop your brand identity

Alternative logos are similar but not the same as a primary logo. Some examples might be that you use an object or animal that many people associate with your brand identity. Others might conceive acronyms or use a founding date or year for alternatives.

Many brands create multiple logos for businesses because it’s easier to reach more people this way.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

4 file types and formats you can create for your logo in Adobe Illustrator

As a creative entrepreneur and business owner, you probably know your file types by now. You know the ones you need, the ones you can use, and the ones that you want to avoid at all costs.

As a graphic designer, you’ll need to be able to tell your clients the type of file formats they’ll need and want for their new business. When you have completed the logo or logos for your client, always provide your client with at least these 4 file types and formats.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

Why Adobe Creative Cloud is always better than Canva for your logo designs

There are more things to consider than the price when you are looking to have a logo design for your small business. Formats, usability, and exclusivity are some of the most crucial for small business logos.

I always suggest hiring a graphic designer when looking to create a logo design for your small business. They will be able to have the best expert opinion when creating a logo.

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