blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

Why you DON'T want to use Canva logo design templates for your small business

With a graphic design background, you might feel like I’m too hard on anyone who uses a Canva logo design for their business. That’s a fair point. I have my packages to sell, and there’s a conflict of interest against others using a Canva logo design template.

To contest my point, here are 3 of my reasons, reiterated by Canva’s help center, why you should not use a Canva logo design template.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

What your brand mark design icon should look like for your small business

I’m glad more people are confident enough to work on their business’ brand. It can be a personal process for many business owners, making the process difficult when handing the reins over to a branding expert or a graphic designer.

So, for those of you who are learning or wanting to develop your business’ brand identity as a D.I.Y. project, here are my recommendations for a great brand mark.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to design alternative logos and how they can expand and develop your brand identity

Alternative logos are similar but not the same as a primary logo. Some examples might be that you use an object or animal that many people associate with your brand identity. Others might conceive acronyms or use a founding date or year for alternatives.

Many brands create multiple logos for businesses because it’s easier to reach more people this way.

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