How to choose a brand color scheme for your small business start-up
It has taken me a while to fully commit to my brand color scheme for my small business. I had plenty of ideas and inspiration, but it can be daunting to make a move on aspects of your brand identity for your small business.
Here are a few ways I finally decided on a brand color scheme for my small business.
Why you DON'T want to use Canva logo design templates for your small business
With a graphic design background, you might feel like I’m too hard on anyone who uses a Canva logo design for their business. That’s a fair point. I have my packages to sell, and there’s a conflict of interest against others using a Canva logo design template.
To contest my point, here are 3 of my reasons, reiterated by Canva’s help center, why you should not use a Canva logo design template.
What your brand mark design icon should look like for your small business
I’m glad more people are confident enough to work on their business’ brand. It can be a personal process for many business owners, making the process difficult when handing the reins over to a branding expert or a graphic designer.
So, for those of you who are learning or wanting to develop your business’ brand identity as a D.I.Y. project, here are my recommendations for a great brand mark.
How to design alternative logos and how they can expand and develop your brand identity
Alternative logos are similar but not the same as a primary logo. Some examples might be that you use an object or animal that many people associate with your brand identity. Others might conceive acronyms or use a founding date or year for alternatives.
Many brands create multiple logos for businesses because it’s easier to reach more people this way.
Why Adobe Creative Cloud is always better than Canva for your logo designs
There are more things to consider than the price when you are looking to have a logo design for your small business. Formats, usability, and exclusivity are some of the most crucial for small business logos.
I always suggest hiring a graphic designer when looking to create a logo design for your small business. They will be able to have the best expert opinion when creating a logo.
Soft skills are highly desired in today’s professional industries.
Many work environments look for hard and technically learned skill sets but soft skills tend to hold more power over positions. It’s important to know hard skills, like Adobe Creative Suite or book-keeping software, but your soft skills show how you work with others, whether that be a client or a coworker.