Business, blog, Professionalism Caitlin Shogren Business, blog, Professionalism Caitlin Shogren

What qualities should you think about for your ideal client?

When working on defining your target audience, you should be thinking about one person. If you were able to pluck one individual from your target audience that would use your product or service, what would that person look like? What would they do? What do they want from your business?

Here are a few questions to ask yourself when determining your ideal client.

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Business, blog, Graphic Design Caitlin Shogren Business, blog, Graphic Design Caitlin Shogren

How I've reached 500+ monthly visitors to my blog and how to increase your blog traffic

If you’ve started a money-making blog, you might be frustrated when you start trying to increase your blog’s traffic.

Recently, I hit a big milestone for my money-making blog: I reached over 500 monthly visitors.

Since I know it can be difficult for a new blogger to acquire traffic, I’m offering 5 tips on how I was able to increase my blog traffic from 0 to 500 visitors a month.

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Business, blog, Graphic Design Caitlin Shogren Business, blog, Graphic Design Caitlin Shogren

CREATE: How to make a clear and cohesive digital presence for your small business

I’ve always been encouraged by professors to have a digital presence. When I was attending and starting my classes at the University of Missouri, I was constantly told about the importance of having a presence on various social media and web platforms. It wasn’t enough to have experience. My experience needed to be broadcasted and promoted well for my peers and supervisors to take notice.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

CREATE: How to move your ideal client through the marketing strategy customer ladder

I found out more about the Marketing Strategy Customer ladder while reading and completing CREATE An Intensive Biz Playbook & Planner: Scale Your Online Business, Create Explosive Growth and Build a Brand You Crave’s section on marketing strategy.

As a business owner, you will have to determine how you will reach out and market your company to each level of these customers.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

CREATE: Find your 'Zone of Genius' and use it to appeal to your target audience

So you’ve found your niche and target audience for your business start-up. Now, how do you use your target audience to flock to your products?

Of course, they’ll just know you have a great product for them and you’ll be an instant success.

Wrong.

By reading Meera Kothand’s section on finding your Zone of Genius, I was able to create a better-branded message that can appeal to my target audience.

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