CREATE: How to move your ideal client through the marketing strategy customer ladder
I found out more about the Marketing Strategy Customer ladder while reading and completing CREATE An Intensive Biz Playbook & Planner: Scale Your Online Business, Create Explosive Growth and Build a Brand You Crave’s section on marketing strategy.
As a business owner, you will have to determine how you will reach out and market your company to each level of these customers.
CREATE: Find your 'Zone of Genius' and use it to appeal to your target audience
So you’ve found your niche and target audience for your business start-up. Now, how do you use your target audience to flock to your products?
Of course, they’ll just know you have a great product for them and you’ll be an instant success.
Wrong.
By reading Meera Kothand’s section on finding your Zone of Genius, I was able to create a better-branded message that can appeal to my target audience.
CREATE: How to define your target audience and niche for your small business start-up
Creating a product or providing a service has always been about solving problems. Whether you're eliminating a step to a process, giving someone aid, or simplifying an action, businesses are built to solve problems.
So my question is: how do you determine who to serve in your business?
Best Graphic Design books for how to start your creative business start-up
I remember reading one of the graphic design books on this list, Creative Strategy and the Business of Design, and thinking I could start my graphic design business after reading this book.
I won’t lie and say it was smooth sailing from there but, I knew I would have a strategy for my design process and could start my graphic design business with more clarity than before.
7 Things to expect when registering your new small business start-up
There are so many things to focus on when starting your small business.
When you start your business, it is essential that you register your business for an Employer Identification Number, or EIN, and register with your state’s Chamber of Commerce.
How to legally protect your small business start-up and money-making blog
You might not be aware of all the legal aspects that go into creating a small business or money-making blog too.
After searching and asking around, I found a few legal resources that are well worth the investment if you want to start your small creative business or money-making blog.
Soft skills are highly desired in today’s professional industries.
Many work environments look for hard and technically learned skill sets but soft skills tend to hold more power over positions. It’s important to know hard skills, like Adobe Creative Suite or book-keeping software, but your soft skills show how you work with others, whether that be a client or a coworker.