blog, Business Caitlin Shogren blog, Business Caitlin Shogren

CREATE: How to move your ideal client through the marketing strategy customer ladder

I found out more about the Marketing Strategy Customer ladder while reading and completing CREATE An Intensive Biz Playbook & Planner: Scale Your Online Business, Create Explosive Growth and Build a Brand You Crave’s section on marketing strategy.

As a business owner, you will have to determine how you will reach out and market your company to each level of these customers.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

CREATE: Find your 'Zone of Genius' and use it to appeal to your target audience

So you’ve found your niche and target audience for your business start-up. Now, how do you use your target audience to flock to your products?

Of course, they’ll just know you have a great product for them and you’ll be an instant success.

Wrong.

By reading Meera Kothand’s section on finding your Zone of Genius, I was able to create a better-branded message that can appeal to my target audience.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

Best Graphic Design books for how to start your creative business start-up

I remember reading one of the graphic design books on this list, Creative Strategy and the Business of Design, and thinking I could start my graphic design business after reading this book.

I won’t lie and say it was smooth sailing from there but, I knew I would have a strategy for my design process and could start my graphic design business with more clarity than before.

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