blog, Business, Entrepreneurship Caitlin Shogren blog, Business, Entrepreneurship Caitlin Shogren

3 Ideas for an inspirational quote board to develop your small business' brand identity

My experience branding has mainly been on the design side of things: logos, colors, fonts, etc. With Elisabeth’s approach, I started with an aesthetic about my brand, rather than on technical formalities.

Over the next 24-hours, it made me question a few other reasons why it was essential to find new ideas when making an inspirational quote board.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to create design templates in Adobe Illustrator and why it supports your brand identity

When it comes to design templates, I believe they can help small businesses when they are used in the right context. If you are creating and designing quality, individual work, your business can improve with consistent template designs in their brand identity.

Here are a few ways I’ve created processes to design template designs in Adobe Illustrator as well as a few ways I use my design templates for my business.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

How a logo design checklist can help your business start-up's brand identity

Logo designs can be tricky to nail if you’re trying to do it yourself. You might know you really like a certain font or have your brand colors picked out, even a name to go with them.

If you’re certain you want to create a logo design yourself, try to understand some of these points to create a memorable and functional logo design for your business start-up in this logo design checklist.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

7 Ideas on how to create an inspirational vision board for your business start-up

Discovering a new brand identity can be a fun process for many business owners. Graphic designers aren’t the only ones who find it enjoyable to look at color schemes, font pairings, and inspirational stock art.

Many business owners start by creating an inspirational vision board, so here are seven ideas that I think about when creating an inspirational vision board for other business start-ups.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

Book Review: Building a Story Brand

I just received Building a Story Brand and I haven’t put it down all day.

My initial impression of the book reminded me of the emotional intelligence books that I’ve found in Barnes and Noble a few times. Helpful and exciting, but not necessary in the scheme of things.

After reading the two-page introduction, I knew I’d want to read the whole book.

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blog, Business, Lifestyle Caitlin Shogren blog, Business, Lifestyle Caitlin Shogren

5 Tips while navigating the grief process as a small business owner

There’s no other way to say it, in my opinion. Navigating grief as a small business owner can feel overwhelming, especially when your creative business has only one employee: you.

Grief is a familiar feeling and will go through many cycles as you manage and navigate your way through the process. If you’re starting your grief process or continuing it, here are a few tips as a small business owner.

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