blog, Business Caitlin Shogren blog, Business Caitlin Shogren

7 Color scheme tools to develop an accessible brand identity for your small business

I struggled with finding the right color scheme for my business. It can be overwhelming and stressful to find the right fit for your business and be conscious of accessibility and personality concerns.

I know most businesses are all about creating better websites for your customers and converting them, but these tools can also help you make other digital or print projects for your clients.

Take a look at some of the color scheme tools to find the best option for your small business.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to create design templates in Adobe Illustrator and why it supports your brand identity

When it comes to design templates, I believe they can help small businesses when they are used in the right context. If you are creating and designing quality, individual work, your business can improve with consistent template designs in their brand identity.

Here are a few ways I’ve created processes to design template designs in Adobe Illustrator as well as a few ways I use my design templates for my business.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

7 Ideas on how to create an inspirational vision board for your business start-up

Discovering a new brand identity can be a fun process for many business owners. Graphic designers aren’t the only ones who find it enjoyable to look at color schemes, font pairings, and inspirational stock art.

Many business owners start by creating an inspirational vision board, so here are seven ideas that I think about when creating an inspirational vision board for other business start-ups.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

Book Review: Building a Story Brand

I just received Building a Story Brand and I haven’t put it down all day.

My initial impression of the book reminded me of the emotional intelligence books that I’ve found in Barnes and Noble a few times. Helpful and exciting, but not necessary in the scheme of things.

After reading the two-page introduction, I knew I’d want to read the whole book.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to use Adobe Illustrator to develop your brand identity strategy

It can be daunting when you first learn how to use Adobe Illustrator and it can be difficult to acclimate yourself to using some of its tools.

When I first started learning how to use Adobe Illustrator, I wish I had a mentor to show me these business tools first and then cut me loose to explore. These tools will help you develop a brand strategy for any project you jump into.

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