blog, Business, Entrepreneurship Caitlin Shogren blog, Business, Entrepreneurship Caitlin Shogren

Black Friday deals that will help business owners grow their small business

Black Friday always signals the time for deals that can help money-pinching business owners in their quest to grow their business.

Even if you do not have to money-pinch this Black Friday season, these deals will help you grow your business and audience. From legal to marketing, you can find something that will help your business thrive in the new year.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

4 file types and formats you can create for your logo in Adobe Illustrator

As a creative entrepreneur and business owner, you probably know your file types by now. You know the ones you need, the ones you can use, and the ones that you want to avoid at all costs.

As a graphic designer, you’ll need to be able to tell your clients the type of file formats they’ll need and want for their new business. When you have completed the logo or logos for your client, always provide your client with at least these 4 file types and formats.

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Business, blog Caitlin Shogren Business, blog Caitlin Shogren

5 Resources to include in your small business' client goodbye packet

You might think you are done when you submit a final project file to your client.

I was in the same boat. I would send a thank you note within an email with the final product and think my transaction was complete. But I wanted to make a longer and more personal connection to my clients.

Here are five must-haves to include in your own client goodbye packet to make a lasting impression on your customers.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

7 Items to include in your client onboarding packet to explain your creative process

Providing your customer with a clear client onboarding packet or checklist is helpful to both you as a small business owner and for your new client.

Lots of business owners don’t know where or how to start their client onboarding packet, however. Here are 7 items to include in your client onboarding process and how to convey each part of your checklist to your client.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

5 Client Appreciation gift ideas to show small business owners that you care

Many small businesses rely on referrals and word-of-mouth to keep their small business operating. So it’s only fitting to acknowledge our appreciation with some sort of gift and gesture to show how we care.

It might not be ideal to put your logo on everything, but putting in something that highlights your small business market can work wonders for a thoughtful client appreciation gift.

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blog, Entrepreneurship Caitlin Shogren blog, Entrepreneurship Caitlin Shogren

9 of the Best books for women in business as creative entrepreneurs to get motivated

It's not always possible to stay positive and motivated as a successful entrepreneur and small business owner. So it's essential to know how to invigorate your entrepreneurial spirit.

As a creative female entrepreneur, I tend to look at other creative females to spark my motivation.

Here are some of what I consider to be my favorite and the best books for women in business.

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