blog, Business, Entrepreneurship Caitlin Shogren blog, Business, Entrepreneurship Caitlin Shogren

3 Ideas for an inspirational quote board to develop your small business' brand identity

My experience branding has mainly been on the design side of things: logos, colors, fonts, etc. With Elisabeth’s approach, I started with an aesthetic about my brand, rather than on technical formalities.

Over the next 24-hours, it made me question a few other reasons why it was essential to find new ideas when making an inspirational quote board.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

7 Ideas on how to create an inspirational vision board for your business start-up

Discovering a new brand identity can be a fun process for many business owners. Graphic designers aren’t the only ones who find it enjoyable to look at color schemes, font pairings, and inspirational stock art.

Many business owners start by creating an inspirational vision board, so here are seven ideas that I think about when creating an inspirational vision board for other business start-ups.

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blog, Business Caitlin Shogren blog, Business Caitlin Shogren

Book Review: Building a Story Brand

I just received Building a Story Brand and I haven’t put it down all day.

My initial impression of the book reminded me of the emotional intelligence books that I’ve found in Barnes and Noble a few times. Helpful and exciting, but not necessary in the scheme of things.

After reading the two-page introduction, I knew I’d want to read the whole book.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to design alternative logos and how they can expand and develop your brand identity

Alternative logos are similar but not the same as a primary logo. Some examples might be that you use an object or animal that many people associate with your brand identity. Others might conceive acronyms or use a founding date or year for alternatives.

Many brands create multiple logos for businesses because it’s easier to reach more people this way.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to use Adobe Illustrator to develop your brand identity strategy

It can be daunting when you first learn how to use Adobe Illustrator and it can be difficult to acclimate yourself to using some of its tools.

When I first started learning how to use Adobe Illustrator, I wish I had a mentor to show me these business tools first and then cut me loose to explore. These tools will help you develop a brand strategy for any project you jump into.

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