blog, Business, Entrepreneurship Caitlin Shogren blog, Business, Entrepreneurship Caitlin Shogren

What should you include in your new small business plan? Plus: A free template!

Starting a small business in the new year of 2021 can be exciting. It can also feel daunting with the amount on your to-do list.

There’s a lot to consider for your business start-up.

What is necessary to start your small business, and what’s on your wish list after opening day?

Here’s my list of necessities to have ready for the launch of your small business.

Read More
blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

How to choose a color palette for your small business' brand on your website

I’ve been playing with a lot of color combinations lately. From forming my color scheme to creating others, I’ve needed to visualize ways a color scheme would look across multiple platforms, including a website.

With some help from colormind.com, I’ve been solidifying color palettes. While it might not give you a full range color palette, you can still methodically plan out how you can use your color scheme or find one you like with Colormind’s UI Bootstrap tool.

Read More
blog, Business Caitlin Shogren blog, Business Caitlin Shogren

5 Best Black Friday items to grow your small business for under $50

Black Friday deals are great to invest in for your small business. You might not make a huge purchase, but you can achieve a huge investment regardless of how much you’ve spent.

As a small business owner, especially over the last year, we’ve had to pinch pennies like never before. This Black Friday, you can find the best Black Friday deals for less than $50.

Read More
blog, Business, Entrepreneurship Caitlin Shogren blog, Business, Entrepreneurship Caitlin Shogren

3 Ideas for an inspirational quote board to develop your small business' brand identity

My experience branding has mainly been on the design side of things: logos, colors, fonts, etc. With Elisabeth’s approach, I started with an aesthetic about my brand, rather than on technical formalities.

Over the next 24-hours, it made me question a few other reasons why it was essential to find new ideas when making an inspirational quote board.

Read More