blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to design alternative logos and how they can expand and develop your brand identity

Alternative logos are similar but not the same as a primary logo. Some examples might be that you use an object or animal that many people associate with your brand identity. Others might conceive acronyms or use a founding date or year for alternatives.

Many brands create multiple logos for businesses because it’s easier to reach more people this way.

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4 file types and formats you can create for your logo in Adobe Illustrator

As a creative entrepreneur and business owner, you probably know your file types by now. You know the ones you need, the ones you can use, and the ones that you want to avoid at all costs.

As a graphic designer, you’ll need to be able to tell your clients the type of file formats they’ll need and want for their new business. When you have completed the logo or logos for your client, always provide your client with at least these 4 file types and formats.

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blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

Why the pen tool is the best tool for beginners to learn how to use Adobe Illustrator

Once I decided to go back to school, I saw how much impact learning how to use Adobe Illustrator would have on my graphic design career.

One of the best business tools that I’ve learned in Adobe Illustrator is the pen tool. I’d say the pen tool is my favorite and most recommended tool to acquaint yourself with when you’re starting as a beginner.

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How to use Adobe Illustrator to develop your brand identity strategy

It can be daunting when you first learn how to use Adobe Illustrator and it can be difficult to acclimate yourself to using some of its tools.

When I first started learning how to use Adobe Illustrator, I wish I had a mentor to show me these business tools first and then cut me loose to explore. These tools will help you develop a brand strategy for any project you jump into.

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Why Adobe Creative Cloud is always better than Canva for your logo designs

There are more things to consider than the price when you are looking to have a logo design for your small business. Formats, usability, and exclusivity are some of the most crucial for small business logos.

I always suggest hiring a graphic designer when looking to create a logo design for your small business. They will be able to have the best expert opinion when creating a logo.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

My favorite and the best resources on how to start a graphic design freelance business

I started my graphic design freelance business in late 2019. I knew about many of the resources I would need to reach my goals but didn’t have the means to invest in them like I wanted to at the start. As I got more clients and customers, I grew my investment resources.

To start your small business, here are a few resources I’ve acquired to make sure my small graphic design freelance business is thriving.

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