blog, Graphic Design Caitlin Shogren blog, Graphic Design Caitlin Shogren

How to use Adobe Illustrator to develop your brand identity strategy

It can be daunting when you first learn how to use Adobe Illustrator and it can be difficult to acclimate yourself to using some of its tools.

When I first started learning how to use Adobe Illustrator, I wish I had a mentor to show me these business tools first and then cut me loose to explore. These tools will help you develop a brand strategy for any project you jump into.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

Why Adobe Creative Cloud is always better than Canva for your logo designs

There are more things to consider than the price when you are looking to have a logo design for your small business. Formats, usability, and exclusivity are some of the most crucial for small business logos.

I always suggest hiring a graphic designer when looking to create a logo design for your small business. They will be able to have the best expert opinion when creating a logo.

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blog, Business, Graphic Design Caitlin Shogren blog, Business, Graphic Design Caitlin Shogren

My favorite and the best resources on how to start a graphic design freelance business

I started my graphic design freelance business in late 2019. I knew about many of the resources I would need to reach my goals but didn’t have the means to invest in them like I wanted to at the start. As I got more clients and customers, I grew my investment resources.

To start your small business, here are a few resources I’ve acquired to make sure my small graphic design freelance business is thriving.

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blog, Graphic Design, Professionalism Caitlin Shogren blog, Graphic Design, Professionalism Caitlin Shogren

5 Graphic design elements on how to make a creative, modern resume design

How are you designing your modern creative resume?

Resumes haven’t changed much over the years, but their design has shifted recently. A modern, creative resume design helps readers see more on a visual level than previous traditional resumes.

New design elements have been making an impact on this new modern design style for creative resumes. Here are a few to take note of when you need to rework your resume.

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Business, blog, Graphic Design Caitlin Shogren Business, blog, Graphic Design Caitlin Shogren

Are business cards dead? — How to design a custom business card

When’s the last time you needed your business card or, better yet, received a business card?

Your business card should direct your contacts where you want them to go.

Gone are the days where your business card can make an impact solely with your address, email, and phone number. You need to show your network what they should be doing with your information and how it will help them.

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Business, blog, Graphic Design Caitlin Shogren Business, blog, Graphic Design Caitlin Shogren

Why I choose moo.com for my creative business materials

It wasn’t until I received my first set of business cards and my name tag that I felt official in my new position.

You can say I had acclimated to my desk amicably. My coworkers were great and my boss was helpful as well as reassuring. I was on the payroll. There’s nothing to say that I wasn’t official in my new position.

But having those small, little tokens that helped you be visually a part of the company you’re connected to, helped me associate with the company.

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